MSI showed off the Radeon R9 290X Gaming OC. This custom card utilize a red & black color scheme and features the Twin Frozr IV cooling solution. The card features a PCB with strong VRM, a voltage controller that's fully accessible via the MSI Afterburner software, overclocked frequencies, and a backplate. Availability is slated for later this month.
Since the card features a BIOS-toggle switch, you can expect one of the two BIOS ROMs to feature a failsafe BIOS with reference clock speeds. MSI is expected to launch the card a little later this month. The R9 290X Lightning, however, can't be expected before 2014. One could expect a similar-looking card (perhaps minus the back-plate) based on the R9 290 (non-X).