“They are buying into the future and the future is going to be streaming and subscription,” said Jon Irwin, the former president of rival music service Rhapsody International Inc. “Revenue from streaming and subscription is growing. Files and downloads are shrinking. Everyone has to engage in streaming and subscription.”
Apple took a step in that direction last year, introducing iTunes Radio, which is an advertising-supported music streaming service that competes with Pandora. ITunes remains the world’s largest seller of music, but is only for downloads of single tracks and albums.
Apple to acquire Beats for $3.2 billion?
Posted on Friday, May 09 2014 @ 11:20 CEST by Thomas De Maesschalck