DigiTimes heard Intel extended its incentives program for Intel-based tablets because the chip giant is struggling to hit its tablet chip volume targets. The chip giant nwo has about 30 supporting vendors and expects it will be able to hit 40 million Intel-based tablets in 2014.
Intel originally offered incentives for selected China-based white-box vendors such as Ramos to adopt Intel platforms for tablets, and has extended to additional China-based white-box vendors and international tablet vendors, in an attempt to reach total shipments of 40 million Intel platform-based tablets in 2014, according to Taiwan-based supply chain makers.
Intel incentives include very low quotes for processors and marketing subsidies, the sources noted. Viewing that Apple has dominated the global market for high-end tablets, and tablet markets in the US and Europe have reached saturation, Intel has focused on promoting tablet platforms on China where demand for inexpensive models is growing fast, the sources said.