DigiTimes received word that both Gigabyte and ASUS will step up competition against MSI's gaming laptops. Gigabyte plans to push Aorus, its gaming brand that was created in early 2014. Sales of the company's Aorus X7 laptop were better than anticipated but had a limited impact on the company's profit due to their limited volume.
ASUS on the other hand plans to reinvigorate its ROG laptops and is targeting MSI as its main competitor. According to market watchers, the company has seen unsatisfactory sales of its ROG laptops due to the products' weak price/performance ratio and the underwhelming functionality and design.
Gigabyte Technology and Asustek Computer are pushing their gaming notebook businesses aggressively to compete against Micro-Star International (MSI), which has had strong sales in the market.
MSI's EPS were above NT$2 (US$0.07) in 2013 and reached NT$1.15 in the first quarter of 2014 thanks to its success in the gaming notebook industry.