ARS Technica spreads news that IKEA's lawyers are going after IKEAhackers, a popular website that helps people to modify and repurpose IKEA products. Jules Yap (a pseudonym) created the site in 2006 but now she received a letter from IKEA that she's no longer allowed to use the IKEA brandname unless she makes the site non-commercial by taking down all advertising.
Yap negotiated with IKEA, but it would only let her keep the site if it was "non-commercial" and she took down all advertising. She explained:
I agreed to that demand. Because the name IKEAHackers is very dear to me and I am soooo reluctant to give it up. I love this site’s community and what we have accomplished in the last eight years. Secondly, I don’t have deep enough pockets to fight a mammoth company in court.
Now by June 23, I would need to take down the ads, not earn any income, and still advance their brand on this site. Wonderful!
While she will keep the IKEAHackers site, Yap will transition to a new as-yet-unnamed domain in the near future, where she will be able to host advertisements. Yap described herself as "a blogger who is obviously on their side," and she lamented the fact that the company didn't talk to her "like normal people do without issuing a C&D."