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October 22, 2014 
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Google no longer labeling games with in-game purchases as free

Posted on Monday, July 21 2014 @ 11:38:45 CEST by


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Google made a pretty significant change to its Play store by making a clear distinction between games that are 100% free and "free" games that come with in-game purchases. The search giant explained it will take several measures to ensure that consumers will get a clearer picture about apps before they download them, and that it will no longer be allowing apps with in-app purchases to label themselves as free.
In an era where video games can be sold as "free-to-pay" and/or "freemium" products, it's important to know what "free" really means. A "free" game might actually cost you nothing and generate revenue purely through in-game advertising, or it might be free to download, but in-game purchases can set you back quite the hefty sum. As they say, freedom isn't free. Thankfully, Google is here to help clarify the distinction.

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Google said it would also implement guidelines for games and developers so that children would not be encouraged to buy items once in-game. Kind of makes you long for the days when kids would sneak some cash out of the parental stash to buy a phosphate from the drug store soda jerk, huh?
Source: Joystiq


 



 

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