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October 25, 2014 
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Toshiba unravels its storage strategy

Posted on Monday, August 25 2014 @ 13:52:18 CEST by


Toshiba logo
Toshiba issued a press release to detail its storage products strategy. Oddly enough, the press release doesn't talk about Toshiba's OCZ acquisition at all, it only reveals the company's plans for the HDD and enterprise SSD segments.
The storage business is one of Toshiba's strategic focus businesses, alongside energy and healthcare. Our data storage products, such as HDD and SSD, are the key components of the storage business, along with NAND Flash, and we will make our business more competitive and larger by supporting cloud and social network service businesses that are expected to see rapid expansion.

HDD responsible for storing large amount of data and SSD responsible for high speed processing are seen as co-existing, complementing each other's characteristics. While offering a wide line-up of storage products, our main focus will be the enterprise market and the following products and targets.

  • Near line HDD: Expand market share by increasing the capacity.
  • Enterprise SSD: Gain market share by utilizing advantages of in-house NAND flash memory and expanding line-up for high speed processing storage at data centers.

    Through these measures, we aim to expand HDD market share to more than 20% in 2016. We aim to gain more than a 30% share of market of SSD (SAS interface) for data centers in the same year.

    We will expand into high value-added business area such as software for storage systems and solution (appliances), etc. as a way to further expand and improve the profitability of the storage products business.

    Industry's utilization of digital data will continue to grow. It is estimated that data generated worldwide will continue to expand, to reach 44 zettabytes in 2020 annually. Most notably, in a movement that can be called the big data revolution, a new market is being born that requires new computer architecture to save and analyze petabyte-class large scale data at a time, at a very high speed.



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