AMD calls GeForce GTX 960 unattractive

NVIDIA's GeForce GTX 960 mainstream card is expected to be launched on January 22nd and for some reason AMD already feels the need to belittle the GeForce GTX 960. German tech site ComputerBase and some others are reporting about this new PR smear campaign, in which AMD calls the GTX 960 unattractive due to its 128-bit memory bus, 2GB memory capacity and "questionable performance".

AMD is quick to point out the benefits of its Radeon R9 280 series and mentions these cards offer smooth game play at 4K resolutions in top 10 games like DOTA2, CS:GO, TF2 and LoL. Guess we'll have to wait for the benchmarks to see who wins this battle in the retail market but we were hoping this childish behavior would be a thing of the past.

We’re all aware of rumors swirling around an upcoming product launch this week. What does this product offer?

A value oriented 128-bit memory interface

A maximum 2GB frame buffer

Questionable performance uplift over its predecessor, that launched over a year and a half ago

If this all sounds unappealing…it’s because it is. Better products already exist and are widely available in the market from AMD. The AMD Radeon™ R9 280 Series graphics are still gamers’ first choice, in this class, with features including, but not limited to:

More memory bandwidth, with 256-bit (and higher) parts

Beyond HD gaming experience with MSAA and AF, for superior performance

Smooth game play at 4K resolutions in top-10 games like DOTA2, CS:GO, TF2, LoL and more

Support for AMD technologies like Mantle, Eyefinity, TrueAudio (R9 285) and Freesync (R9 285)

A starting price of 179 €.

Want evidence of how AMD is powering high-performance, 4k experiences for gamers, without the high-end price tag? AMD challenged Linus Tech Tips to build a 4K Gaming PC for under $1000. Follow the link for to see how he rose to the occasion.