Laptop makers to improve high-end laptop lines

Sources in the Taiwanese upstream supply chain told DigiTimes that Microsoft's new Surface Book is pushing laptop makers to put more effort into the quality and design of their high-end product lines in order to improve competitiveness in this segment. The report also notes 2-in-1 laptop pricing is likely going to get more competitive towards the holiday season:

Asustek Computer has recently launched two inexpensive transformer 2-in-1 devices, the 10.1-inch T100HA and the 11.6-inch TP200SA, and has also upgraded the specifications of several higher-end 2-in-1s, looking to gain shares from the high-end segment.

However, with demand for 2-in-1s growing in a pace much slower than expected, the sources believe the brand vendors are likely to return to price competition for the year-end holidays.