AMD is hoping to translate the success of its Opteron server chips into a broader adoption of the company's desktop and laptop processors.
"IT managers are telling us, 'We're buying your products in the data center, now we're interested in understanding what you're offering in the client space.' That discussion hadn't taken place before Opteron," Williams said.
Currently AMD holds 11.2 percent of the server processor market and less than 5 percent in the desktop and notebook business processor market, but they hope to boost the latter one to 30 percent by 2009.
AMD thinks it can attract corporate PC customers by pointing to the company's improvements in managing power consumption as evidenced by Turion, its first mobile processor considered on a par with Intel's (Profile, Products, Articles) Pentium M notebook processor. The company also believes its dual-core processors have a more elegant design than Intel's, which will translate into improved performance in successive generations.