Intel's Viiv platform was announced at the Intel Developer Forum last week but Taiwanese makers claim the platform will be hard to sell.
They report systems based on the Viiv platform will sell for $1,000 to $1,500, whereas mainstream PCs only cost $299-499.
Although chipset makers including Silicon Integrated Systems (SiS) and VIA Technologies were expected to come under threat from Intel’s “platformization” strategy, market analysts suggest that because Intel is focusing on the higher end of the market with its digital home platform, the negative effects on Taiwan chipset makers, which mainly focus on the entry-level segment, should be limited.
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