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AEG and NVIDIA's 'outreach programme' - What's it all about?
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Posted on Sunday, December 04 2005 @ 16:44:14 CET by Thomas De Maesschalck |
AEG, on behalf of NVIDIA, monitors a number of public hardware
enthusiast communities and forums, seeking out some of the more
well-respected members of these communities, those that they feel will
hold sway among their peers when it comes to discussing product
purchase decisions and the like.
These individuals are then approached regarding their interest in
joining NVIDIA's community outreach programme. Those that register said
interest are then provided with a free NVIDIA product (graphics cards
generally speaking, although as NVIDIA has noted this campaign has been
diversified into other product areas) in return for these users
providing feedback to NVIDIA for the product they have been given, as
well as hopefully evangelising the product to other members of their
community. Thus, good word of mouth about the product is spread by a
highly valued member of a community among his peers, who then take his
sentiments on-board, spread them on to other communities, users,
friends etc, and so on - The 'good news' spreads quickly, acting as a
perfect form of viral marketing.. Read on over at Elite Bastards.
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