Staellium UK is offering a new service whereby text messages delete themselves 40 seconds after the message has been opened, VNU reports.
Initially aimed at firms wanting greater SMS security, Staellium claimed that the service is also attracting interest from agents handling celebrities who have an unhealthy desire for sending fruity messages that often get into the public domain.
Called StealthText, the service deletes texts within seconds of being read. The catch is that it requires both the sender and the receiver to sign up to the service.
The recipient does not receive the message itself, but is sent a link to the message which they have to open. They then have 40 seconds to read it before it disappears.