TG Daily reports GoDaddy is now the biggest hoster in the world. In January they hosted a total of 5,544,296 hostnames, which is about 95,000 more than the hosting base of 1&1, which held the title of being world's biggest hosting firm until January 2006.
One of the important growth driving factors were GoDaddy's Super Bowl 2005 ads, according to Netcraft. Their controversial ads gave them lots of free publicity:
In the 12 months since the Super Bowl commercial, Go Daddy has added 523,825 active sites, a growth rate of 136 percent compared to the year before. The simple fact that GoDaddy caused some controversy in the Super Bowl advertising scene provided the firm with some "free" public exposure. Netcraft quoted broadcast monitoring firm MultiVision, which estimated that the Super Bowl controversy supplied Go Daddy with the equivalent of $11.7 million in free publicity.