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Pentax K100D Digial SLR Review
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Posted on Friday, December 15 2006 @ 14:53:38 CET by Thomas De Maesschalck |
Although I have a deep and abiding respect for the many marketing
people without whom I could not do my job, I have to wonder at the
sanity of the marketing genius that came up with the name for Pentax’s
previous line of digital SLRs. The name, “*ist”, was explained to me by
a marketing guy from Pentax UK, and to be fair he thought it was a
bloody stupid idea too. The asterisk is a wild-card character, you see,
and the –ist part is like scientist, or artist, or any other sort of
–ist, so with the wild-card it means the camera can be anything you want
it to be..
Link: Trustedreviews
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