The entry-level segment of SonyEricsson generates good sales thanks to ODM-products, although the company does not strive for heavy advertising campaigns for such offerings or excessive demand for them. The reason is nothing new: these devices differ too much from those coming from the mid price-bracket, sport other capabilities onboard and do not ooze that familiar aura, which many have used to feel with the company’s top solutions. The release of a duo - SonyEricsson K220/K220i – that are set apart only with presence of radio module in the senior handset, is meant to freshen up the range.
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