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Whether you are sole trader or have a small, medium or large business and you want to run an e-mail marketing campaign, GroupMail would be an ideal choice. This software looks nice, is easy to use, and has all the essential features. It also boasts newsletter creating capabilities and its superior list handling easily takes care of possible issues like subscribe/unsubscribe, removals, deletes bounced e-mail addresses and so on. The software comes with many free plug-ins/add-ons which bring in nice features like automatic bounce handling, taking care of address violation issue, and many more things like that, and it can even send a 2-part MIME message for those recipients who can’t read HTML mails in their mail box. Its database integration capability is also probably the best in industry. If you need to manage an e-mail newsletter and don’t want to go with an online solution, this is your tool. The only downside is that GroupMail is a local program that resides on your PC. While this could also be considered an advantage to some, the software does use a large amount of system resources to send personalised e-mails to thousands of recipients. As a result you might want to use a separate computer solely for newsletter management, or send your newsletters at night when you won’t be using your PC.
Link: IT Reviewed
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