BlackBerry and style go together something like Razor scooters and cool, which is to say, they don't. RIM may have perfected a straight-laced design that goes well with two-piece suits, polos and khakis, but originality, fashion and style are not words typically associated with the brand. The company attempts to break that mold with the purposefully named Style, a BlackBerry that discards business aspirations for a dress-down design destined for denim. But can the brand that started as a status symbol for the corporate elite ever be cool? Let's find out.



Link: Digitaltrends