Canon announced the new six-megapixel PowerShot SD700 IS, PowerShot SD630 and PowerShot SD600 Digital ELPH cameras today.
PowerShot SD700 IS Digital ELPH camera
Adding to the unshakeable quality that is the benchmark of Canon cameras is the PowerShot SD700 IS Digital ELPH camera's new Optical Image Stabilization. Unlike electronic image stabilizer systems that typically cause degradation of image quality, Canon's Lens Shift Optical IS system is based on the advancements made in the development and refinement of Canon's EF and video lenses. Reduced in size to fit ELPH scale, this Image Stabilizer provides up to three stops of camera shake correction in shutter speed equivalent. What's more, when combined with these ELPH models' top ISO rating equivalent of 800, its new six-megapixel image sensor that further reduces image noise and the model's fast f/2.8-5.5 4X optical zoom lens (35-140mm equivalent), the odds of taking a shaken or blurred image are dramatically reduced. Both the Image Stabilizer and the 4X optical zoom are firsts for the Digital ELPH series.
The SD700 IS Digital ELPH camera sustains and surpasses the elegant lines and "perpetual curve design" first introduced on the PowerShot SD500 Digital ELPH model. The body shaping method reduces unevenness and fits the hand more comfortably. Like its predecessor, Canon sculpted the PowerShot SD700 IS Digital ELPH camera with a gradual bulge from the grip side of the camera towards the flash side, achieving a visually slim appearance from the front, while the still trim side panels add to the camera's ultra-thin appearance. Indeed the dimensions of this Digital ELPH camera make the large and vibrant 2.5-inch LCD screen seem larger still. The camera's tricolor finish - ice metal silver, moonlight silver and ebony black - add designer elegance to what is already an impressive photo experience.
The PowerShot SD700 IS Digital ELPH camera will be available in April for an estimated selling price of $499.99.
PowerShot SD630 Digital ELPH camera
The PowerShot SD630 Digital ELPH camera maintains the classic trim, thin, linear design aesthetic that is the line's hallmark. Despite a body thickness of less than an inch, the PowerShot SD630 Digital ELPH camera accommodates a retractable 3x optical zoom with an equivalent 35mm focal length of 35-105mm.
The PowerShot SD630 Digital ELPH camera features an ultra large 3.0-inch wide viewing angle type 173,000-pixel LCD screen with adjustments for 15 levels of brightness. What's more, the camera also features an innovative new touch control dial - similar to those found on many popular MP3 players - that allows users to easily scroll through captured images or change the camera's menu settings. In order to accommodate the larger LCD screen, the PowerShot SD630 Digital ELPH camera does not include a real-image optical viewfinder, which Canon offers on most other Digital ELPH models.
The PowerShot SD630 Digital ELPH camera will be available in April for an estimated selling price of $399.99.
PowerShot SD600 Digital ELPH camera
True to tradition, the PowerShot SD600 Digital ELPH camera packs some heavyweight digital photo technology into a lightweight and pocket-sized package. Like the PowerShot SD630 Digital ELPH model, this digital dynamo features six-megapixel resolution, ISO equivalent speed settings from 80 to 800 and a retractable 3x optical zoom with an equivalent 35mm focal length of 35-105mm. Its bright and large 2.5-inch, 173,000-pixel wide viewing angle type LCD screen offers 15 brightness adjustments and, like the SD700 IS model, still leaves room for a real-image optical viewfinder.
The PowerShot SD600 Digital ELPH will be available in March for an estimated selling price of $349.99.