Dell to acquire Alienware?

Posted on Saturday, March 04 2006 @ 22:58 CET by Thomas De Maesschalck
The Inquirer heard Dell is considering to buy Alienware:
Dell has two problems, it is approaching stagnancy in their main markets, and is about as exciting as an American cheese on white bread sandwich. Michael Dell's fairly desperate PR raising attempt at every CES keynote shows it wants to look 'cool' but can't, no matter how hard it tries. That is why an acquisition or 12 makes sense, lord knows it has the cash.

The XPS line is doing well, but it has about the mindshare of toenail clippers among the hardcore set. Yeah, it needs an image boost badly, and buying Alienware would be the quickest way to do that. The company is the volume leader in the gaming market, something Dell is sure to love, and the price would be pocket change.
Alienware commented on their new article and says the story is a strong positive reinforcement of the Alienware brand and the company's success. They didn't deny or confirm the rumour.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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