AMD's marketshare in the U.S. retail market increased to 81.5 percent in the first seven weeks of this year. This market accounts for 9 percent of global PC shipments. One of the major factors was the price. The AMD desktops sold for an average of $578 while the average Intel desktop retailed for $780. In notebooks with Intel chips, the average price was $957, lower than AMD's $1,016.
AMD's share in desktops in that area climbed to 81.5 percent, while Intel's has slid to 18.5 percent, Baker said. That's almost a complete reversal of their typical relative positions.
In notebooks, Intel's share has declined to 63 percent, even though Baker and others generally agree that Intel enjoys a technological advantage in laptops.
The retail PC market itself is holding steady, Baker noted. "Overall volume is OK through the first six to eight weeks of the year. We're still growing in double digits in notebooks and single digits in desktops," he said.