AMD is the processor supplier of the $100 laptop project, they say they see the project as an opportunity for the company to jump into emerging markets and increase marketshare.
Richard expects demand for the US$100-laptop project will beat expectations and noted that low production costs do not equal to a weak gross margin. While continuing to maintain close relationships with worldwide system integrators and OEM customers, AMD will not avoid sponsoring specific projects for different market needs, Richard indicated.
Similar to OLPC’s US$100-laptop project, AMD already introduced its Personal Internet Communicator (PIC) to the China market in 2004, Richard said. Richard attributed AMD’s recent gains in market share to the sales contributions from emerging markets including China and India.