Intel is considering the launch of a business PC brand, a bit like its Centrino brand for notebooks or its Viiv brand for home entertainment PCs.
Launching a business PC brand would be a new, major step in Intel's attempt to position itself as a company that sells not merely processors but instead technology packages called platforms for specific computer uses. Essentially, Intel is claiming ownership of a larger fraction of what goes inside a PC and assuming responsibility for more of what it can do and its ease of use.
Intel's platform technology push and its associated branding efforts gained prominence with a 2005 reorganisation under Paul Otellini, then president and now chief executive.
Probably the company will introduce this brand with the launch of the business PC platform codenamed Averill in the third quarter of this year. This platform features the upcoming Conroe processor, the Broadwater chipset and 1Gbps Ethernet networking. Additionally, there's also support for technologies like Intel's Active Management Technology and Virtualization Technology.