Under the Cedar Wood proposal, PC sellers in the channel will begin placing “whole device” orders instead of orders for single peripheral and components, indicated the sources. Motherboards and related peripherals compliant with Intel’s solutions will be ordered together, the sources explained. In this manner, Intel can allocate its capacity in shorter time by instantly checking order volumes and inventory levels from an online booking system, thereby avoiding a supply shortage, the sources said.
Through the Cedar Wood plan, Intel expects to follow its “platformization” strategy in the DIY (“do-it-yourself”) desktop PC segment to pave the way for its Viiv consumer PC platform and Averill platform for business desktops, according to the sources. The chip giant will reportedly launch its Averill dual-core platform for business-use desktop PCs in the third quarter of 2006.
Intel Cedar Wood aims at clone desktop market
Posted on Wednesday, March 29 2006 @ 3:16 CEST by Thomas De Maesschalck