The Telephia European Subscriber and Device Report is based on a semi-annual survey of over 27K wireless subscribers across six countries -- United Kingdom, Germany, Sweden, France, Italy, and Spain. Since 2004, the report has tracked key industry performance metrics such as brand and device market share, brand consideration and retention, consumer satisfaction, retail dynamics, subscriber acquisition, user profiles, feature usage and preferences.
While Motorola had the most popular model, Nokia dominated total volume, claiming five of the top eight models in Europe. Nokia's 6230 (#2) series phones posted a 3.4 percent market share, while the Nokia 6101 (#3), increased two percentage points since Q3 2005. The Nokia 6630 (#6), N70 (#7) and 6680 (#8), packed with multimedia and 3G features, showcased the resonance of 3G devices and services in Europe.
The Samsung SGH-D600 (#4) and the Sony Ericsson K750 (#5), which are both two mega pixel camera phones focusing on superior multimedia functionality, grabbed a share of 2.2 and two percent, respectively, equaling more than 3.6 million mobile phone consumers who bought the phone.
Top Mobile Phone Models in Europe:
|Handset model||Pan Europe Share Q1 2006||Pan European Share Q3 2005|
|1.||Motorola RAZR series (V3, V3x)||6.2%||3.1%|
|2.||Nokia 6230 (6230, 6230i)||3.4%||5.2%|
|5.||Sony Ericsson K750 series (K750, K750i)||2.0%||2.2%|
|8.||Nokia 6680 series (6680, 6681)||1.7%||1.3%|