In Chongqing, a city in the heart of China, Nokia reinforced its commitment and strategy to bringing the benefits of mobility to consumers in new growth markets. During the event, Nokia introduced three new mobile phones targeted at first time users in these markets. The Nokia 1112, Nokia 2310 and Nokia 2610 expand Nokia's portfolio of easy-to-use, reliable and affordable mobile phones. All three models are expected to begin shipping during the second quarter of 2006.
"For an increasing number of people in new growth markets like China, the mobile phone has quickly become an integral part of life - and the number of new mobile phone owners keeps growing," said Soren Petersen, Senior Vice President, Mobile Phones, Nokia. "In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low."
"One of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets," adds Petersen. "Each of the three models introduced today adheres to this core philosophy - offering iconic designs, a well-balanced range of features and even special finishes like rubberized paint to combat dust and improve grip."
The Nokia 2610
A flagship addition to Nokia's entry portfolio, the Nokia 2610 phone offers an iconic design and a strong range of features for business-minded consumers. A first for entry phones, the Nokia 2610 includes e-mail support as well as mobile Internet access via a WAP browser. Additionally, the Nokia 2610 supports MMS and Nokia Xpress Audio Messaging, for recording and editing messages on the go. Designed specifically for consumers in new growth markets, the Nokia 2610 even offers a unique rubberized finish which serves to combat dust and improve grip.
The Nokia 2610 features a color display with a mirrored finish and enhanced features such as MP3 ring tones, voice recorder, and an integrated handsfree speaker. The organizer in the Nokia 2610 gives optional weekly or monthly review of the local calendar and an application to manage basic finances. Equally important, the Nokia 2610 comes with an expanded memory to accommodate up to 300 entries in the phonebook. Chinese-speaking consumers will appreciate the built-in English-Chinese dictionary for quick translations.
Like all Nokia mobile phones, the Nokia 2610 is intuitively easy to use, offering large fonts, dedicated shortcut keys, and a host of extra features. Weighing 91 grams, the Nokia 2610 has a talk time of up to 3 hours and a standby time of up to 12 days. The Nokia 2610 will be available in a range of colors, depending on markets. The estimated retail price, before subsidies or taxes, is expected to be 75 euros.
The Nokia 2310
For those with a mind for fashion and music, the Nokia 2310 phone offers a compact design matched with an equally outstanding array of colour covers. A dedicated short-cut key activates the built-in FM radio which features "sound visualization" -graphics that move in sync with the music. Keeping in tune with consumer desires, the Nokia 2310 offers polyphonic and MP3-grade ring tones.
For text-intensive consumers, the Nokia 2310 offers a host of messaging options, including an SMS editor to avoid accidental deletions of messages, speed dial for SMS sending and a distribution list for creating and managing personal contact lists. The Nokia 2310 also features the Nokia Prepaid Tracker, a network supported application which automatically updates users of their prepaid account balance after each call or message.
Weighing 85 grams, the Nokia 2310 has a talk time of up to 6 hours and a standby time of up to 16 days. The estimated retail price, before subsidies or taxes, is expected to be 65 euros.
The Nokia 1112
Placing special emphasis on ease-of-use, the Nokia 1112 has a user interface that makes use of graphical icons and large font sizes to make user navigation simple for first-time mobile phone users. Timekeeping is made convenient with the Speaking Clock and Alarm, which announces the time in a range of local languages. In addition to the high contrast white backlit display, the Nokia 1112 also has distinctive polyphonic ring tones with MP3-grade sounds.
First time mobile phone users will appreciate the demo mode, an on-screen visual guide of primary phone functions. Additionally, the demo mode allows consumers to play the pre-installed games or hear the Speaking Clock without a SIM card inserted into the phone.
Weighing 80 grams, the Nokia 1112 has a talk time of up to over 5 hours and a standby time of up to 15 days. The Nokia 1112 is available in a range of colors and is expected to retail for an estimated price of 45 euros, before subsidies or taxes. The model is expected to be commercially available in the second quarter
2006. It will be available in all regions, except China.