According to developers the price of Sony's PlayStation 3 will be $499:
According to several sources, publisher-owned developers taking receipt of updated development kits have been briefed that the pricepoint is final. However, there are a few inconsistencies and therefore this news should be filed in your brain as grounded speculation, not confirmation.
The first is that not all the developers we spoke to had heard of the price, though some were adamant that SCEA had told them the price was final. The second is differing sources within SCEA purportedly offering the information to developers, explicit details of which we cannot elaborate upon for reasons of confidentiality.