Analyst say Apple's launch of Boot Camp is a bold move. By launching this application the company created one of the most versatile computer platforms on the market today and became a lot more attractive to switchers and people that were on the fence.
Michael Gartenberg, vice president and research director at market-research firm JupiterResearch, agrees. “It removes one of the last obstacles for people considering Macintosh, but still feel they still need to run Windows or a particular Windows application,” added Gartenberg, who described Boot Camp’s release as “a very bold move by Apple.”
Being able to boot an Intel-based Mac gives potential switchers the opportunity to test the operating systems side-by-side. And the importance of that should not be underestimated, according to Gartner/G2 research director Mike McGuire.