Sony launches Alpha digital SLR camera brand

Posted on Saturday, April 22 2006 @ 0:15 CEST by Thomas De Maesschalck
With the global announcement today of a new photographic sub-brand, Sony marks a decisive move into the D-SLR (Digital Single Lens Reflex) camera market.

Through the brand name α (pronounced “alpha”), Sony is committed to taking photographic enthusiasts to the next level of enjoyment and creative satisfaction with a range of attractive, innovatively designed D-SLR cameras, interchangeable lenses and accessories. The first letter of the Greek alphabet α has been chosen to reflect Sony’s primacy in an exciting new world of digital imaging.

Camera products marketed under the α brand will draw on Sony’s unmatched consumer electronics heritage, product miniaturisation skills and digital imaging expertise. They will also feature the same widely-acclaimed lens mounting system developed by Konica Minolta for its Maxxum/Dynax series SLR cameras.

The α brand also clearly differentiates Sony’s new D-SLR line-up from the company’s successful Cyber-shot compact digital stills camera brand. α and Cyber-shot products will continue to be marketed by Sony under the two distinct brands.

The first wave of α products will be available commercially during summer 2006.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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