What will Intel call its desktop platform?

Posted on Monday, April 24 2006 @ 9:25 CEST by Thomas De Maesschalck
The Inquirer wonders how Intel will call its business desktop platform, codenamed Averill.
With Paul Otellini last week confirming that a new brand will be added alongside Centrino for mobile PCs and Viiv for media centres in an announcement due tomorrow, the betting market looks mighty light on action. Clearly, Intel has sworn marketing lieutenants to vows of silence but smart INQUIRER readers might like to make a few informed guesses.

What about keeping the code name Averill? Highly unlikely given that Intel hasn’t yet let an internal name morph into a brand to our knowledge.
More info over here.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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