Microsoft to increase MSN investments to $1.6 billion

Posted on Sunday, May 07 2006 @ 04:06 CEST by Thomas De Maesschalck
Microsoft is getting serious about its MSN search engine and says it will increase its investments in MSN and its other online businesses with 60 percent to $1.6 billion next year.
"It's important for you to understand our deep commitment," Mr. Ballmer said. "Only two to three companies can really deliver the infrastructure that's required to keep pace with consumer demand and advertisers' needs."

Microsoft is investing in advertising and search technology, and is building computer centers to manage the services it offers in a bid to catch Google, which dominates the search market. Microsoft, the world's largest software maker, is having difficulty matching Google's rapid product development and customer appeal.

Speaking at the conference on Wednesday, Microsoft's chairman, Bill Gates, said Google had done a "great job" in search and advertising, but added: "We will keep them honest. I think this is a rare case where we are being underestimated."
More details over here.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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Re: Microsoft to increase MSN investments to $1.6 billion
by Anonymous on Sunday, May 07 2006 @ 10:30 CEST
They sure are trying to compete with Google, especially with the speculations between microsoft and yahoo.

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