ATI CEO predicts chipset market consolidation

Dave Orton, speaking to the INQ at a partner conference in Jerez, Spain, obviously wasn't counting Intel, but talking about third party chipset firms.

He said that while both Nvidia and ATI had had their problems with implementing chipsets, those difficulties were now more or less resolved. Customers, including motherboard makers, would welcome such a move, he said. "Only ATI and Nvidia should be in the IGP business," he said. The challenge for third party chipset manufacturers like Via and SIS was they had to invent their integrated graphics for their chipsets. For ATI, he said, "that is a natural business".