It's expected that Intel will soon launch a new brand for the server market:
One has to question the need for something like this, but if Intel can make a success out of Viiv, they can surely replicate the magic with servers. All you need is a catchy name, so without further ado, we present a list of names, starting with the computer oriented ones. I hereby relinquish any rights I may have to use these names to Intel.
Lets start out with the majestic ProLiant, an obvious play on vPro, full of Integrity and the Alpha male of its class. Then we move on to a more mundane take on things, like the moronic 'core', you can use 'System', followed by a letter, say x, i or z, and possibly a number, like p5. If you like the letter meme and want a more server oriented name, Xserve is a good one, it will certainly wow audiences when you come up with that. If those are too pedestrian, you can always choose, NetFRAME, E-####T, or PowerEdge if you are feeling masculine.