Amazon introduces print-on-demand

Posted on Wednesday, May 24 2006 @ 13:27 CEST by Thomas De Maesschalck
Amazon announced a new Print-on-Demand (POD) program designed to help book publishers sell lower volume book titles through a more economical supply chain. The new POD program removes the upfront economic barriers associated with traditional book publishing while making those titles available to the tens of millions of active customers. Books are printed as they are ordered, providing publishers an easy and economical way to bring back out-of-print titles and introduce new, lower-volume titles, offering customers a dramatically expanded selection of books to purchase.

For a limited time, BookSurge will provide discounted book scanning services with no upfront investment to the publisher and free setup for titles with POD-ready digital files. BookSurge is also offering competitive manufacturing rates as part of a comprehensive solution. Publishers participating in POD will also be provided the option to enroll these titles into Amazon's Search Inside the Book and Amazon Upgrade programs at no additional cost. Further, these titles will receive the same retail treatment as other book titles on and are eligible for both the Super Saver Shipping and Amazon Prime programs.

"Publishers have told us they are looking for ways to serve lower-volume book markets more effectively," said Greg Greeley, vice president of worldwide media at "This program offers our customers increased choice and selection while providing publishers quick and efficient distribution of previously unavailable titles without exposure to the risk and expense of traditional methods."

Proprietary print-on-demand technology allows BookSurge to economically print and ship a single book in response to an customer order. This technology eliminates the need for inventory making it efficient for publishers to supply customers more lower-volume titles through's catalog. Even books in print with existing physical inventory would benefit from the POD program to absorb unexpected demand spikes and ensure continuous availability.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments