Nintendo aims to sell six million Wii consoles between the Q4 2006 launch and March 2007. The exact pricing isn't known yet but the company says it will be under $250, some earlier rumours even predict a price of $199.
Given the lower price point of Nintendo’s Wii, Microsoft's Peter boldly stated that many gamers would choose to buy an XBOX 360 and a Wii instead of buying a PlayStation 3. Sony Computer Entertainment executive Phil Harrison later agreed with Moore that most gamers would choose to add a Wii to their arsenal after purchasing a PS3 or XBOX 360. GamesIndustry.biz reports:
The Wii console is key to Nintendo's future success and the company is banking on its strategy of introducing disruptive technology to capture a large percentage of the market, bowing out of the high-tech hardware race between Microsoft and Sony and concentrating on innovation and affordability in place of the superior graphics and processing power that has dominated the next-generation platform.