Intel price cuts on July 23, no longer rebates for OEMs

Posted on Friday, May 26 2006 @ 15:18 CEST by Thomas De Maesschalck
DigiTimes reports Intel will no longer offer rebates to OEMs that place large-quantity offers. In addition, Intel also presented a new price list with significant reductions which will go into effect on July 23.
Taiwan OEM makers commented that Intel announced the pricing at the IDF event and it will implement the "equal OEM and channel pricing" strategy by September. The makers expressed concern that the strategy would remove the incentive to place high quantity orders with Intel and that the move to force consistent pricing in the market would impact their working relationship.

Taiwan-based clone PC companies said the move, which follows Intel's Channel Marketplace ("Cedar Wood") program that was launched April (see March 26 article), is an effort to boost the competitiveness of PC sellers in the channel to support the DIY market against the giant desktop OEMs.
More details over here.

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Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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