Nokia has high expectations of its luxury brand

Posted on Wednesday, May 31 2006 @ 14:32:59 CEST by Thomas De Maesschalck
Nokia expects Vertu, its luxury cell phone brand, to grow fastly as a result partly of geographic expansion and plans to launch in North Europe and Japan.
"We are now growing in three digit numbers, mainly thanks to geographical expansion and launching new handsets," Finnish business daily Kauppalehti quoted Torres as saying in an interview.

"We sell tens of thousands of phones annually, and our goal is to reach annual sales of hundreds of thousands of phones," he said, but added that high volumes specifically were not a target for Vertu, which is based in Britain.

"It may take even more than 10 years to reach the threshold of selling 1 million handsets."
More details over at Reuters.




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