“Handheld phones today offer great promise as digital, media-rich devices, however the broad range of platforms and standards available to manufacturers has made the development of advanced handsets that deliver compelling content, a daunting and time-prohibitive task,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA. “NVIDIA MobileMedia Platform is the definitive solution to this problem. This new product represents a complete solution for device manufacturers, delivering an easy-to-integrate, high-performing multimedia platform for handhelds using the Windows Mobile 5.0 operating system.”
A number of devices based on the NVIDIA MobileMedia Platform for Windows Mobile 5.0 have already been announced, including products from Samsung, HTC / Modeo, and ReignComm. In addition, NVIDIA is working closely with Intel and Freescale on reference designs for Windows Mobile 5.0 devices which are in development and will be announced later this year.