NVIDIA introduces multimedia platform for handhelds

NVIDIA announced the availability of its MobileMedia Platform for handheld devices running Windows Mobile 5.0. Designed to enable handheld manufacturers to rapidly design and release digital, media-rich devices with Windows Mobile 5.0, the NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth Digital TV and video, to incredible 3D graphics for gaming, to high fidelity audio.

“Handheld phones today offer great promise as digital, media-rich devices, however the broad range of platforms and standards available to manufacturers has made the development of advanced handsets that deliver compelling content, a daunting and time-prohibitive task,” said Philip Carmack, senior vice president of handheld GPUs at NVIDIA. “NVIDIA MobileMedia Platform is the definitive solution to this problem. This new product represents a complete solution for device manufacturers, delivering an easy-to-integrate, high-performing multimedia platform for handhelds using the Windows Mobile 5.0 operating system.”

A number of devices based on the NVIDIA MobileMedia Platform for Windows Mobile 5.0 have already been announced, including products from Samsung, HTC / Modeo, and ReignComm. In addition, NVIDIA is working closely with Intel and Freescale on reference designs for Windows Mobile 5.0 devices which are in development and will be announced later this year.