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eBay to launch new advertising service

Posted on Monday, June 12 2006 @ 02:17:23 CEST by

eBay is planning to launch a keyword advertising system for eBay sellers to promote auctions on other websites.
In coming months, the program, dubbed eBay AdContext, will allow Web sites to embed simple snippets of code that can then automatically act to showcase items for sale on eBay's site, eBay officials said.
"We want to increase the number of times buyers come to particular sites," Swaaij said of the affiliate marketing drive, one of scores of ways eBay is now encouraging Internet developers to build eBay functions into independent Web sites.

What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example.
Depending on their volume, affiliates will receive a cut of 40 to 70 percent of sales. More info over here.



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