Adobe to distribute Google Toolbar

Posted on Friday, June 23 2006 @ 10:50 CEST by Thomas De Maesschalck
Google has paid Adobe a significant amount to distribute the Google Toolbar software over several years, Reuters reports.
In a statement, Adobe said it had begun distributing Google search software with new downloads of Adobe's Macromedia Shockwave multimedia playback software, which allows users to view interactive Web programming such as games, entertainment, business presentations, and advertisements via a Web browser.

This and similar recent deals to pre-install Google software marks a change of course for the icon of Web search, which historically has incurred little upfront cost to attract customers to its services. Instead, it has shared a portion of advertising revenue with partners who drive traffic its way.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

Loading Comments