Sony still firmly believes the high PlayStation 3 price won't affect sales:
"The price of the PS3 is high... But you're paying for potential. Obviously, it's a higher-risk strategy as all new inventions are. But if the PS3 lives up to its total potential, then I don't think anyone will be worried about Nintendo or Xbox's cheaper price," said Stringer. Considering that consumers consider a console purchase to be a long-term investment, Stringer feels that the PlayStation 3 is more future-proof which will allow potential customers to justify the price tag.