A study from Knowledge Netyworks found that 50 percent of those that subscribe to video cell phone services actually watch video.
They also learned that only three percent of people between 13 and 54 years old actually have used their phone or video iPods to watch video.
Knowledge Networks found that about half the people who subscribe to the three major mobile video providers actually use the service. This is surprising because users pay extra for the video service. In addition to mobile phones, the report finds that 30% of video iPod users actually use their iPods for video.
Price seems to be a major factor in watching video and the report claims that 88 percent of people are willing to watch a commercial in exchange for a free video.