Microsoft's strategy from PCs to Internet

Posted on Saturday, Jul 29 2006 @ 01:15 CEST by Thomas De Maesschalck
Microsoft has outlined its strategy for the new era that lays greater emphasis on Windows Live that integrates software products with services on the Internet and a new MP3 player that will compete with the iPod.
The company entertained analysts at its headquarters giving them a peek into the activities planned in the light of the changed environment. Chief executive Steve Ballmer, along with Ray Ozzie, who is assuming Bill Gates' role of chief software architect, outlined the company's new vision, which lays a lot of emphasis on Windows Live, in online advertising business and in incorporating advertising in games and online video.

Ballmer reminded the analysts that Microsoft has been a desktop company, but this identity is changing. "We're trying to build two new cores, one in online and one in entertainment," he said.
Learn more over at Earth Times.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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