Apple iTunes to get better audio quality?

Posted on Monday, Aug 14 2006 @ 00:35 CEST by Thomas De Maesschalck
Apple upgraded the iTunes Producer software used by studios to encode tracks for iTMS distribution to create lossless AAC content.
While the simple availability of this option certainly doesn't mean that higher-quality downloads are on the way -- for one thing, the so-called Apple Lossless Encoder still lacks the required FairPlay support -- Ars Technica points out that Cupertino and Hollywood could both potentially benefit from a less lossy option. Since tracks encoded in this format can be almost ten times as big as equivalent MP3s, widespread availability of lossless music may convince consumers to step up to higher capacity iPods, which would seem to be in Apple's best interest. As for the music studios, these high-fidelity tracks could presumably fetch more than the 99 cents that 128Kbps files go for, opening a door for the tiered pricing structures that content providers so desire.
More info at Engadget.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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