USA Today had an interview with Reginald Fils-Aime, Nintendo of America's new president and COO.
Q: What made Nintendo try to do something dramatically different with the Wii?
A: Our focus is interactive game play, a whole new way to play, that puts fun back into this business. It allows everybody to pick up and play and isn't focused on the core gamer.
Q: The Wii seems to emphasize the controller, not heavy attention on graphics. Is that by design?
A: That is exactly by design. Our visuals for Wii will look fantastic, but in the end, prettier pictures will not bring new gamers and casual gamers into this industry. It has to be about the ability to pick up a controller, not be intimidated, and have fun immediately. The trick is being able to do that, not only with the new casual gamer, but do it in a way that the core gamer gets excited as well.