Google wants piece of $74 billion TV ad market

Posted on Wednesday, August 23 2006 @ 7:18 CEST by Thomas De Maesschalck
Google CEO Eric Schmidt believes TV viewers shouldn't have to stand for TV commercials that are "a waste of your time".
What does he plan to do about it?

Google is preparing to deliver “targeted measurable television ads” and Schmidt says Google has “a good shot at it.”

Schmidt expressed his enthusiasm for the $74 billion TV ad market at the Search Engine Strategies Conference earlier this month and described it as a:

Big opportunity to provide greater value to advertisers.

Schmidt believes Google should be “using our advertising system, our targetability, for every form of advertising.”
More info at ZD Net.

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