They realised that almost every new 3D card produces way to much heat, and thought about a solution for this. No, they didn't re-invent the fan, but they discovered a whole new thing! They found a special material, which I'm not permitted to call by name, that has a few very interesting possibilities! But at first they didn't really found a good way to put it on a graphic card, they tried almost everything! A liquid was too hard and also too dangerous to apply, so they stumbled upon tape! Yes tape. But this ain't normal tape, they put in their special ingredient which gives this tape a flashy pink colour!