Google's plan will give the publishing business a high-tech twist: the company will expand its computer system, which already auctions off advertisements on millions of Web sites, to take bids for newspaper ads as well. Hoping to reach out to a new crop of customers, such as small businesses and online retailers, many of the largest newspaper companies, including Gannett, the Tribune Co., The New York Times Co., the Washington Post Co. and Hearst, have agreed to try the system in a three-month test set to start later this month.More details at CNET. In the U.S. advertisers spend more than $48 billion a year on newspaper advertising. Newspapers see Google's new newspaper advertising system as a way to increase sales as each day they have a fair amount of advertising space that they are unable to fill.
Google to sell newspaper ads
Posted on Monday, Nov 06 2006 @ 15:54 CET by Thomas De Maesschalck