DV Hardware bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
 
DarkVision Hardware - Daily tech news
December 8, 2016 
Main Menu
Home
Info
News archives
Articles
Howto
Reviews
 

Who's Online
There are currently 137 people online.

 

Latest Reviews
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
ZOWIE G-TF Rough mousepad
ROCCAT Isku FX gaming keyboard
Prolimatech Magnetic Pin
 

Follow us
RSS
 

Web shoppers only want to wait 4 seconds

Posted on Sunday, November 12 2006 @ 13:32:17 CET by


Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai, commissioned through JupiterResearch, that examines consumer reaction to a poor online shopping experience.

The report ranked poor site performance as second only to high product prices and shipping costs as leading factors for dissatisfaction among online shoppers. Based on the feedback of 1,058 online shoppers that were surveyed during the first half of 2006, JupiterResearch offers the following analysis:
  • The consequences for an online retailer whose site underperforms include diminished goodwill, negative brand perception, and, most important, significant loss in overall sales.
  • Online shopper loyalty is contingent upon quick page loading, especially for high-spending shoppers and those with greater tenure.
  • JupiterResearch recommends that retailers make every effort to keep page rendering to no longer than four seconds.
  • Additional findings in the report show that more than one-third of shoppers with a poor experience abandoned the site entirely, while 75 percent were likely not to shop on that site again. These results demonstrate that a poorly performing website can be damaging to a company‚Äôs reputation; according to the survey, nearly 30 percent of dissatisfied customers will either develop a negative perception of the company or tell their friends and family about the experience.
  • More details at Akamai.


     



     

    DV Hardware - Privacy statement
    All logos and trademarks are property of their respective owner.
    The comments are property of their posters, all the rest © 2002-2016 DM Media Group bvba