They probably don't like it can be used to distribute pirated movies, but movie companies Paramount and 20th Century Fox started embracing the BitTorrent technology to distribute their own movies and TV shows starting in Spring 2007.
The deal comes at a time when Hollywood is looking for a winning Internet movie strategy. Short-form video distributed over the Net has caught fire at places like YouTube. Many in the digital-entertainment realm are preparing for a day when the Web will provide an effective and profitable distribution method for feature-length films.
"We come to the table with a solution to piracy," said Eric Patterson, BitTorrent's general manager of consumer services. "Millions of people are using BitTorrent to download content legally and illegally. We know from our research that 30 percent of that audience will pay for content. We're going to help the studios turn an enormous problem into a viable sales channel."